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600 KSh
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Principles of Marketing

SKU: CANT4058 Category:

600 KSh

Description

“This book has the following pedagogical aids and distinguishing features:
• Simple language,

• Chapter progression in a logical
manner,

• Exhaustive tables
and figures that provide a quick summary of details,

• Clearly planned
and interactive sections for each chapter,

• Distinct
section icons to ensure ease of usage
and reference,

• Recent research
findings incorporated, and

• Consideration of all key areas of marketing decisions.

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