“This book has the following pedagogical aids and distinguishing features:
‚Ä¢¬†Chapter progression in a logical
and Ô¨Ågures that provide a quick summary of details,
and interactive sections for each chapter,
section icons to ensure ease of usage
Ô¨Åndings incorporated, and
‚Ä¢¬†Consideration of all key areas of marketing decisions.